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Understanding McLuhan
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09039_Field_TCGG T804.txt
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1996-04-10
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problem; the unconscious mind of the individual was not
in any way surprising; it was merely a part of the universal
mind to which the individual awareness enjoyed no direct
access. But to the third, Cartesian, school the admission
of the existence of unconscious mental processes
presented an acute philosophical challenge, for it
demanded the discarding of the original conception of the
dualism, as one of two independent realms, matter in
motion and mind necessarily aware. For those who were
loyal to Descartes, all that was not conscious in man was
material and physiological, and therefore not mental.
The last sentence will suggest to some that the present
book is material and physiological rather than mental in its
assumptions. That is not the case, nor is it the theme. The
point is, rather, how do we become aware of the effects of